3. Your client is Wenonah Canoe and they have a magazine advertising budget for 2019 of $10,000. Their target market is male, avid canoeist, household income of $30,000. Their marketplace is national and they are trying to increase their website visits and online sales of their Kevlar canoes. How would you recommend they spend their budget? (9 pts) THE BOUNDARY WATERS JOURNAL is published 4 times a year with a PAID circulation of 22,500 and targets the 250,000 annual visitors who enjoy wilderness recreation in the Boundary Waters Canoe Area Wilderness, Quetico Provincial Park and Surrounding Superior National Forest in Minnesota and Ontario. THE BOUNDARY WATERS JOURNAL is the perfect way to market products and services for canoeing, camping, outdoor clothing & gear, fishing and nature photography 1/6 page 1/4 page 1/3 page 1/2 page 2/3 page Full page Boundary Waters Journal Display Ad Rates Four Color 1 time 4 times $260 $230 330 290 400 380 590 500 790 700 1,200 1,050 Inside front cover 1,330 1.150 Inside back cover 1,330 1.150 Outside back cover 1,330 1,150 Canoe and Kayak is published 6 times per year to a national audience of $7,000 with an average of 4 readers per copy for a readership of 198,150 per issue The Canoe & Kayak Reader 50 is the median age 83% are male $104,332 household income Skills and commitment 10% Beginner 61% Intermediate 27% Advanced 4% Expert Bought Within the Last Year 46% Kayak Paddle 34% Touring Kayak 26% Roof Rack 26% Neoprene Clothing Canoe and Kayak Display Ad Rates Full Color 1 Issue 3 Issues 1 Page $6,628 6,160 2/3 Page 4,978 4,615 1/2 Page 4,367 4,065 1/3 Page 3,179 2,948 BACKCOVER 8,498 7,882 COVER II 8,228 7,634 COVER III 7,970 7,392 SPREAD 11,435 10,357 6 Issues 5,676 4,246 3,724 2,712 7,281 7,035 6,809 9,410 Number of Insertions Magazine Size Total Cost/Insertion Total budget Amount Explain in detail your recommendation: (6 pts) 3. Your client is Wenonah Canoe and they have a magazine advertising budget for 2019 of $10,000. Their target market is male, avid canoeist, household income of $30,000. Their marketplace is national and they are trying to increase their website visits and online sales of their Kevlar canoes. How would you recommend they spend their budget? (9 pts) THE BOUNDARY WATERS JOURNAL is published 4 times a year with a PAID circulation of 22,500 and targets the 250,000 annual visitors who enjoy wilderness recreation in the Boundary Waters Canoe Area Wilderness, Quetico Provincial Park and Surrounding Superior National Forest in Minnesota and Ontario. THE BOUNDARY WATERS JOURNAL is the perfect way to market products and services for canoeing, camping, outdoor clothing & gear, fishing and nature photography 1/6 page 1/4 page 1/3 page 1/2 page 2/3 page Full page Boundary Waters Journal Display Ad Rates Four Color 1 time 4 times $260 $230 330 290 400 380 590 500 790 700 1,200 1,050 Inside front cover 1,330 1.150 Inside back cover 1,330 1.150 Outside back cover 1,330 1,150 Canoe and Kayak is published 6 times per year to a national audience of $7,000 with an average of 4 readers per copy for a readership of 198,150 per issue The Canoe & Kayak Reader 50 is the median age 83% are male $104,332 household income Skills and commitment 10% Beginner 61% Intermediate 27% Advanced 4% Expert Bought Within the Last Year 46% Kayak Paddle 34% Touring Kayak 26% Roof Rack 26% Neoprene Clothing Canoe and Kayak Display Ad Rates Full Color 1 Issue 3 Issues 1 Page $6,628 6,160 2/3 Page 4,978 4,615 1/2 Page 4,367 4,065 1/3 Page 3,179 2,948 BACKCOVER 8,498 7,882 COVER II 8,228 7,634 COVER III 7,970 7,392 SPREAD 11,435 10,357 6 Issues 5,676 4,246 3,724 2,712 7,281 7,035 6,809 9,410 Number of Insertions Magazine Size Total Cost/Insertion Total budget Amount Explain in detail your recommendation: (6 pts)