Answered step by step
Verified Expert Solution
Question
1 Approved Answer
(30 points) Ternax reaitor company advertises for its 13115111665 through television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
(30 points) Ternax reaitor company advertises for its 13115111665 through television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Dnline Audience per advertisement 100000 18000 40000 Cost per advertisement 1300 300 600 Maximum media usage 12 16 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the totai number of advertisements authorized. In addition, television should account for at least 20% of the total number of advertisements authorized. 1. If the promotional budget is limited to $17600, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? (Don't worry if your answer is in decinlals}. 2. By how much would audience contact increase if an extra $100 were allocated to the promotional budget
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started