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3.1 Discuss the cost effective measures or value proposition CITI BANK could have used in devising its e-business strategy [12] 3.2 Use the years and

3.1 Discuss the cost effective measures or value proposition CITI BANK could have used in devising its e-business strategy [12]

3.2 Use the years and associated events in the case study and discuss how CITI BANK could have taken advantage of the technological evolution in the e-business strategy. [13]

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