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31. If the Table 6 Seasonality Index and Scheduling May June July Aug Sept Oct Nov. Dec. Jan Feb March April 8.3% 8.3% 8.3% 8.3%

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31. If the Table 6 Seasonality Index and Scheduling May June July Aug Sept Oct Nov. Dec. Jan Feb March April 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 8.3% 11.6% 10.4% 9.2% 8.3% 7% 6.6% 6.4% 5% 7% 8.5% 9.5% 10.5% 1392 124.8 110.4 99.6 84 79.2 76.8 60 84 162 114 126 28. Please calculate the seasonality indexes and fill out the table above. 29. Is this a seasonal product? Why? Yes, Satel Seem to dip alittle in the Sound five- 30. What scheduling method would you recommend for this particular product? Why? 281 . If the promotional budget for this product is $ 10 million what scheduling method would you recommend for a national campaign of this product ? Why ? 2 . If the promotional budget for this recommend for a national campaign of this product ? Wh product is $200 million , what scheduling method would you 33 . If the promotional budget for this product is $200 million and your biggest competitor will spend biggest on network TV from November , 2018 to March 2019 what scheduling method would you recommend for a national campaign of this product ? Why ? heavily 34 . There are 250 090,090 adults in United States with 70 090 090 adults aged 100 000 heavy users of Red Bull energy drinks fall into t adults aged 21 - 34 3 090 , 090 of total fall into the age group of 21 - 34 Please calculate the product usage index . If the index of an age group is higher than 120 you would consider it as your target audience . Will you advise Red Bull to target this group of adults ? Show your math please Usage Index number - Percentage of users in a demographic segment ercentage of population in the same segment * 190 70 0 0 090 250 000 0 0 * 28 % ON OOO/ 8 060 090 = 37.50% 37 5%+ 2806 * 10 0 =

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