3.1 Many companies segment the China market by city tier or by customer affluence. Suggest and describe ONE different and reasonable method for segmenting the China market. (5 marks)

3.2 Describe how a socio-cultural analysis can be applied in analyzing the China market and its consumers. (Hint: For example, you can choose to talk about how a socio-cultural analysis helps to understand the market environment, consumers, and marketing mix, etc., in China)