31- With increases in technology, personal selling is no longer needed to sell most financial services

True

False

32-If you recommend an acquisition strategy (where you acquire more customers),who would you most likelytarget for maximum return on marketing investment?

a) Increase the number of products among current profitable customers

b) Provide offers to new customers that look like your most profitable customers

c) Broadly reach out to your market hoping to attract the customers who will become your most profitable customers

d) Target your nearest competitor's customers

e) all of the above

33- How do credit cards compare to debit cards relative to consumer protection?

a) Debit cards are better suited for small-ticket purchases while credit cards are more appropriate for larger transactions that may even require borrowing funds.

b) Loyalty programs may exist on both, but have been established longer in the credit card industry

c) Debit cards limit consumer spending to amounts accessible through the consumer's bank account while credit cards limit the spending to the approved credit limit.

d) Debit cards are more convenient & a more cost effective way of obtaining cash back from the cahier

e) All of the above

34- The pressure is on to reduce costs.Would it be a good idea to implementing balance waivers /orfees if customers retained only lowbalances?

True

False

35- Financial services providers tend to introduce new products to generate interest from target customers. Due to heavy competition and broad product offerings already in the market place, new products tend to focus on non-core attributes.

True

False

36- Relationship pricing recognizes that there are benefits for the financial institution in encouraging customers to have multiple accounts and services with the financial institution.

True

False

37- As compared to airline promotions that uses the web to promote offers broadly,financial institutions tend to wait until customers reach out to them

True

False

38- With financial services, humour may offend segments of the market or dilute the prestige of the company's brand.

True

False

39- Penetration pricing uses a low intiialprice as a means of capturing the largest share of the market as early as possible.

True

False

40- The scope of distribution has increased due to technology and mergers. A broadening of distribution is generally deemed to be good, except when it compromises customer service quality

True

False