3-10In this exercise, youll use database software to analyze the reservation transactions for a hotel and use that information to fine-tune the hotels business strategy and marketing activities.

In MyMISLab, youll find a database for hotel reservation transactions developed in Microsoft Access with information about The Presidents Inn hotel in Cape May, New Jersey. At the Inn, 10 rooms overlook side streets, 10 rooms have bay windows with limited views of the ocean, and the remaining 10 rooms in the front of the hotel face the ocean. Room rates are based on room choice, length of stay, and number of guests per room. Room rates are the same for one to four guests. Fifth and sixth guests must pay an additional $20 per person per day. Guests staying for seven days or more receive a 10 percent discount on their daily room rates. The owners currently use a manual reservation and bookkeeping system, which cannot provide management with immediate data about the hotels daily operations and revenue. Use the database to develop reports on average length of stay per room type, average visitors per room type, base revenue per room (i.e., length of visit multiplied by the daily rate) during a specified period of time, and strongest customer base. After answering these questions, write a brief report about the Inns current business situation and suggest future strategies.