3.1.7 Summary of General Environmental Analysis

3.2 Industry Analysis

3.2.1 Description of the Industry

1) What is the definition of our focal industry according to SIC and NAICS schemes?

2) Describe the emergence and development of the industry in the United States.

3) Identify the names of the major supplying industry(-ies)/supply materials and major buying industry (-ies)/customers of our focal industry:

4) What is the current global and US market size in terms of the sales revenue? What is the expected growth rate in the near future?

5) List your references and useful graphs and tables here.

3.2.4 Summary of Industry Analysis

3.3 Industry Driving Forces

3.3.1 Brief Summary of 3.1 and 3.2

3.3.2 Industry Driving Forces

[Read and understand the content of industry driving forces in the textbook from page 52-54, and evaluate the whole industry for each item in the section "identifying an industry's driving forces" on page 52-54. Keep in mind you need to be specific to our focal industry.]

1) List any factors that you think are driving forces of our focal industry listed with A, B, C, ... Don't list all the categories here because some of the factors may not be the driving forces of our industry. Use one sentence for each factor to make an argument on why and how that factor is a driving force. Only list four factors at maximum.

2) List your references and useful graphs and tablestoo.