33. are externally imposed boundaries of conduct, such as laws, rules, regulations and other requirements. a. Values b. External control c. Internal control d. Antitrust e. Answer not given 34. Criminal and civil laws are derived from four sources. Which of the following is a source: a. Regulatory law b. Common law c. Judicial law d. All of the above e. Answer not given -35. Most firms engage in strategic- -giving back to communities and causes. a. Ethical and unethical b. Philanthropy C. Transactional and transformational d. Affiliative and democratic e. Answer not given 36. Marketing fraud is the process of which the following functions: a. Dishonestly creating b. Distributing c. Promoting d. Pricing e. All of the above f. Answer not given 37. can be defined as exaggerated advertising, blustering and boasting upon which no reasonable buyer would not rely upon and is not actionable under the Lanham Act a. Implied falsity b. Negative advertising c. Labeling issues d. Answer not given 38. ohOccurs when consumers attempt to deceive businesses for their own a. Collusion b. Duplicity c. Marketing fraud d. Accounting fraud e. Answer not given