33. What do you understand by frictional unemployment * A) Unemployment that exists among the youth B) Unemployment caused by change in season C) Unemployment caused by change in technology D) Unemployment caused due to lack of perfect information in the labor market 34. Which of the following can increase aggregate demand: * A) Decrease in expected future income B) Increase in interest rate C) Increase in government spending D) Increase in income tax Option 5 35. Portfolio analysis method (BCG Matrix) evaluates SBUs on two dimensions, namely _____ and _____. * A) Market Share, Sales B) Market growth rate, market share C) Market attractiveness, market growth D) Time, sales 36. Starbucks has introduced a debit card that lets customers prepay for coffee and snacks. This effort by Starbucks management is an example of ________ * A) Market development B) Product development C) Diversification D) Market penetration 37. Under _______________ concept, management should focus on improving production and distribution efficiency * A) Production concept B) Product concept C) Selling concept D) Marketing concept 38. For Push promotional strategy which of the following promotional tools is primarily used * A) Advertising D) Direct Marketing C) Public Relations D) Trade promotions 39. Any paid form of Nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called _____ * A) Sales promotion B) Psychographic C) Advertising D) Personal selling 40. When KFC restaurant targets different groupsfrom children and teens to adults and seniorswith different ads and media, it is practicing _____ segmentation * A) Demographic B) Psychographic C) Behavioral D) End-use