3325 Mid Term Exam 3:30:00 Time Left:1:20:34 Gagandeep Singh: Attempt 1 Question 9 (5 points) In our Discussion of Positive Shopping Experiences, many noted that their product of interest was not on sale and this was the main reason for NOT buying at that time. There seemed to be a need to 'get a bargain" What general personality trait might this motivation represent? What might be an 9 effective positioning strategy for this brand if a sizeable segment of the market share this trait? And... what is one risk of of developing a campaign focusing on this trait