34. An important difference between financial measures of quality and nonfinancial measures of quality is that: A) financial measures of quality tend to be useful indicators of future long-term performance, while nonfinancial measures have more of a short-term focus B) nonfinancial measures of quality tend to be useful indicators of future long-term performance, while financial measures of quality have more of a short-term focus C) nonfinancial measures are generally too subjective to have any long-term value, while financial measures are too objective for taxation purposes D) nonfinancial measures are generally too subjective to have any short-term value, while financial measures are too objective to have medium-term value 35. Which of the following is an advantage of COQ measures? A) They help managers aggregate costs to evaluate the tradeoffs of incurring prevention costs and appraisal costs to eliminate internal and external failure costs. B) They detect and provide immediate short-run feedback on whether quality-improvement efforts are succeeding. C) They forecast customer satisfaction and employee satisfaction, which are useful indicators of long-run performance. D) They direct attention to financial processes that help managers identify the precise problem areas that need improvement. 36. Which of the following is an advantage of nonfinancial measures of quality? A) They help managers aggregate costs to evaluate the tradeoffs of incurring prevention costs and appraisal costs to eliminate internal and external failure costs. B) They detect and provide immediate short-run feedback on whether quality-improvement efforts are succeeding. C) They focus managers' attention on how poor quality affects operating income. D) They direct attention to financial processes that help managers identify the precise problem areas that need improvement. 37. Which of the following correctly describes customer- response time? A) the amount of time from when an order is ready to start on the production line to when the product or service is delivered to the customer B) the amount of time it takes to deliver a completed order to a customer C) the amount of time from when a customer places an order for a product or requests a service to when the product or service is delivered to the customer D) the amount of time from when an order is ready to start on the production line to when it becomes a finished