34. If a firm elects to use family branding, its products should be: a. similar in quality, or the firm risks harming its overall product image sold only to a single large retail chain to protect the manufacturer's reputation. b. c. sold in different geographic markets so customers do not realize the relationship sufficiently different so as not to compete directly with each other. d. 35. Trade dress refers to: visual components that contribute to the overall look for a product the general size of the packaging used by a a. b. the correlation between a trademark and its trade name a promotional philosophy of targeting all sales efforts to the trade c d. 36 The process of using every channel available to market a product is called a. specialized b. selective C intensive d. exclusive 37. Which of the following products typically has the longest distribution channel length? a. Shopping products b. Specialty products c. Convenience products. d. Unsought products 38. Direct selling as a marketing channel carries goods directly from producer to the: a. ultimate consumer or business purchaser b. intermediary that will take title and possession. c. channel captain. d. retail storage warehouse. 39. After researching and comparing several types of alarm clocks, Trisha decided on one that gives a choice of being wakened to music, bird calls, or ocean waves. In this case, the alarm clock would be classified as a(n)- product. b. specialty c. impulse d. shopping