34. When setting the price for a product, the seller should consider: A. What the competition is charging. B The opportunity cost to the buyer if they either make it or do it themselves. C. The opportunity cost to the buyer if they do without it. D. External factors (government regulation, patents, restrictions, etc). E. All of the above. 35. A seller can make their profits on: A. The initial sale. B. Reselling customer trade-ins: C. Installation, customer support. D. Financing income. E. Any of the above 36. A seller can make their profits on: A. Package deals, added options, upgrades. B. Supplies, add-ons, cross-selling other products the buyer might want. C. Repairs and maintenance. D. implementation, training, consulting, customization. E. Any of the above. 37. Many personal service businesses rely on repeat business and referrals to generate sales. True False