Question
36) Tim Hortons has taken their iconic Canadian brand to Spain. They did so by ________. This is a method of entering a foreign market
36) Tim Hortons has taken their iconic Canadian brand to Spain. They did so by ________. This is a method of entering a foreign market by associating with a host (one already established in Spain) company to produce or market products or services.
a.joint venturing
b.indirect exporting
c.importing
d.direct exporting
e.direct investment
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
