36.Of the following options, which one does most organisations choose for their first step into international markets?

Select one:

a.Contract manufacturing

b.Foreign direct investment

c.Exporting

d.Franchising

37.Which of the following marketing efforts is an example of a social marketing campaign?

Select one:

a.Bill boards showing anti-speeding messages are placed on rural areas to curb the rate of rural road traffic deaths

b.A marketing effort is designed to increase the consumption of fruits and vegetables amongst school aged children

c.An anti-smoking campaign targets pregnant women by advertising the benefits of a smoke-free pregnancy

d.All of these options

38.McDonalds is a service provider. Considering this and your understanding of services, which of the following statements is incorrect?

Select one:

a.A service cannot be provided to a physical object

b.A service can be provided through the application of physical effort

c.A service is a deed, activity or performance

d.A service can be provided through the application of intellectual effort

39.Telstra, Optus, and Vodafone offer very similar products and services. This market situation is an example of:

Select one:

a.Diversification

b.Saturation

c.Differentiation

d.Fragmentation

40.In order to evaluate how well objectives have been achieved, a marketing organisation must use:

Select one:

a.Monitors

b.Measures

c.Metrics

d.Methods