37 08 09 10 11 12 13 14 15 16 17 18 19 20 Last saved: next page end of completion 2 points) 1. Choose the only one false statement! (no answer) It is possible to give a general expression for price elasticity, once we know the demand function The mid-point method implicity assumes that the demand curve between those points is non-linear The own price elasticity of demand shows the responsiveness of the quantity demanded to a change in price Loyalty programs can reduce the price sensitivity of the buyers