37. Cohort analysis operates on the principle of sepmenting the market based on how innovative the buyer is d. the consumer's lifestyle consumers' political views when a consumer was born AJO- attitudes, interests and opinions 38. Grey Goose, a company that distils vodka, has several sporworship options facing it. If it sells the majority of its product under the Kirkland brand name for Costco, what is the sponsorship selected? a. franchised branding licensed branding e. private branding D. manufacturer branding @ cobranding 39. Paula has done exceptionaly well in developing U.S. domestic markets, but she has had to learn new rules when marketing overseas. She has been struggling to learn how to communicate her product's benefits and features in foreign markets. Not only did she have to learn how to use a foreign language, she had to learn how affected how potential customers would view her product verbal and nonverbal cues symbols, ceremonies, behavior, dress, and physical settings power, uncertainty, individualism, time, and dominant values thoughts, beliefs, and assumptions all of the others are correct. 40. When introducing a product to the American market, it is particularly important to ALWAYS a. sample the product as most consumers cannot adequately visualize the product nor its performance. b. first alpha, then beta, then market test it since a market failure is very expensive. C reach the early majority in order to get adoption, without them, the product will fail. d. present the relative advantage, such as it is cheaper, easier to use, and it outperforms the current solution. all of the others are correct. tching: (10 pts) In the following sets of questions, match the letter that correctly matches to the numbered estion. The same answer can be used more than once. Entry Strategy. For the following Matching questions, select the best answer from the list of entry strategies below. The same answer may be used more than once. direct exporting d. strategic alliance franchising e. FDI or WOFE C. joint venture Yum Brands, which owns Pizza Hut, KFC, and Taco Bell, has been in China since 1987 with the first two of its SBUs. Until 1992, all the companies restaurants were corporately owned, then they began allowing Chinese managers to own stores "second-tier" cities via.... b) franchising Louis Vuitton has 341 stores in 52 countries. It is not in partnership with anyone in of the 52 countries. All items are made solely in France in LV factories. A) Direct Exporting