37. During this phase of design thinking, insights are developed into a thorough understanding of the need. A. understanding B. defining C. ideating D. prototyping 38. You are interviewing someone about a new concept in debit cards. The interviewee immediately tells you that he hates debit cards and never uses them. What would be the appropriate next step? A. Terminate the interview as this person will not give you knowledgeable information. B. Ask him about the new debit card concept anyway. C. Explore why he hates debit cards. D. Ask about a similar product, but not the debit card. 39. Which of the following elements of design thinking aligns with the practice of entrepreneurship? A. It involves getting out and taking action. B. It requires the practice of continuous learning. C. It incorporates play, empathy reflection, creation, and experimentation. D. all of the above 40. Why is it important to spend time developing the design challenge statement? A. How you word the statement will guide the entire design process. B. Unless the customer is described; the product may not be viable. C. It helps narrow the goal. D. It guides the powers of observation