38) A blue-ocean strategy A) is an offensive strike employed by a market leader that is directed at pilfering custom 's away from unsuspecting rivals to boost profitability. B) involves abandoning efforts to beat out competitors in existing markets and instead invent a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand. C) works best when a company is the industry's low-cost leader. D) involves an unexpected (out-of-the-blue) preemptive strike to secure an advantageous position in a fast-growing market segment. E) involves the use of highly creative, never-used-before strategic moves to attack the competitive weaknesses of rivals