38. Assuming you were a marketing manager who wanted to reposition a product to be of higher quality than a competitor. which of the following actions for the brand would you take? A) increase the price B) lower the price C) match the competitor's price D) use rebates E) use special-event pricing 39. Which of the following would you expect to find in an emerging market more so than in a mature market? A) system pricing B) loss-leader pricing C) countertrade D) category killer stores E) uniform-delivered pricing 40. One of the last marketing activities to be globalized because of differences in culture is which of the following? A) public relations B) cross-marketing C) exclusive distribution D) flexible pricing E) personal selling