38 management is based on the principle that a company needs to build long-terrn relationships with its customers to keep them satisfied with ts product and keep them coming back to buy more. A) Target marketing B) Market penetration C Direct marketing D) Customer relationship E) Product concept 39. The process of collecting, analyzing and interpreting information about customers, competitors and other related marketing issues is known as A) data mining B) marketing research C) nonprobability sarmpling D) social commerce E) projective techriiques 4D. In 2002, Sony Ericsson hired actors in different cities to approach strangers and ask them to take their picture with a new picture phone. The actors would then tell the strangers about the benefits of the new phone and encourage them to buy one for themselves. This is an example of . marketingg A) B) social commerce C) data mining D) stealth marketing E) projective techniques 41. Using a technque cal ed marketing, many web sites gve customers the opportunity to refuse unsolicited e mail or information about their products or upcoming sales. A) Intelligence C) permission-based D segientation E stealth 42. Eight women particpated in a panel discussion on hotels and resorts. The facilitator asked the women what difterentiated hotel and resort accommodations and what amenities they want in a hotel wen they vacation. These women were participating in aan_ A) ethnographic research study B) focus goup C) neuromarketing study D) survey E) stealth study 43. Dan just bought a new HDTV for the family. This purchase for the household is an example of the market A) D) social 44. The market is cormposed of businesses, nonprofit organizations and government agencies that purchase goods and servioes for use in their operations. B) Commercial C) Technolcgical 45. Ted is buying a new car and wants to buy a Lincoln because he thinks it makes him look successful and t would appear that are influencing Ted's purchase. B) demographics C) his reference groups D) self-image E) culture 46. Before you decice to purchase a new laptop, you ask some friends and coworkers which model they have purchased and how pleased they are with its perfommance. This influence factor is known as A) situatonal factors B) reference groups C) culture E) self-image 47. Organizational purchasing differs from oonsumer purchasing in all of the following ways EXCEPT A) socioeconomic levels B) participation in the buying process of multiple people C) formal buying process D) greater complexity in product usage E) nemphasis on economic payback 48. marketing planning is the process of examining the organizatlon's ourrent overall marketing situation, assessing future opportunities, setting objectives and then daveloping a plan to achieve those objectives