38. Seminar selling is a method of personal selling in which

a. a company selling services tries to overcome the problems associated with the intangibility of service

b. the company provides a free audit of the buyers purchase behaviors to identify any weaknesses and then provides formal training on more effective buying behaviors

c. a group of the organizations R&D personnel conducts a product demonstration and training seminar for all major customers

d. salespeople and other company resource people meet with buyers to discuss problems and opportunities

e. a company sales team conducts an educational program for a customers technical staff to describe state-of-the-art developments