Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

38. When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than

image text in transcribed
38. When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than comparable Nissan and Honda automobiles. There is no announcement to the public that the price will be raised significantly at a pre-determined point in the near future, though. This is an example of the pricing strategy called a. skimming pricing c. meet-the-competition pricing b. penetration pricing d. introductory pricing 39. A firm that manufactures TVs sells them at prices of $750, $1000, and $1250. The manufacturer will return $75, $100, or $125 by mail respectively to those who purchase its brand of TV. This reduction in price is an example of a a. promotion allowance. C. rebate. b. trade-in. d. quantity discount

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Mistakes And Successes

Authors: James F. Dartley

11th Edition

978-0470169810, 0470169818

More Books

Students also viewed these Marketing questions

Question

LO12.3 Explain how demand is seen by a pure monopoly.

Answered: 1 week ago