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38. When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than

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38. When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than comparable Nissan and Honda automobiles. There is no announcement to the public that the price will be raised significantly at a pre-determined point in the near future, though. This is an example of the pricing strategy called a. skimming pricing c. meet-the-competition pricing b. penetration pricing d. introductory pricing 39. A firm that manufactures TVs sells them at prices of $750, $1000, and $1250. The manufacturer will return $75, $100, or $125 by mail respectively to those who purchase its brand of TV. This reduction in price is an example of a a. promotion allowance. C. rebate. b. trade-in. d. quantity discount

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