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3a. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. 3b. Discuss the life cycle of a product in terms of
3a. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. 3b. Discuss the life cycle of a product in terms of its probable impact on a manufacturer's marketing mix.Illustrate using personal computers. 3c. What are the advantages and disadvantages for shopping for clothing on the Internet? Include references
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
