3b. What factors are acting to intensify/weaken the threat of new entrants into the performance athletic apparel marketplace?

Select "yes" for those factors below that are acting to intensify/weaken threat of entrants and choose "no" for those factors that are not.

a. The historically fast rate of growth in buyer demand for performance athletic apparel across most geographic regions intensifies the threat of entry.

(Click to select)

Yes

No

b. Existing industry members are actively striving to expand their market reach by entering product segments or geographic areas where they do not have a presence. This threat of entry is real and virtually certain to occur.

(Click to select)

Yes

No

c. The large pool of entry candidates intensifies the threat of new entrants.

(Click to select)

Yes

No

d. New entrants face high barriers in building a retail distribution network and securing attractive retail display space for their product offerings to consumers.

(Click to select)

Yes

No

e. The degree of product differentiation and brand name awareness enjoyed by Under Armour, Nike, and adidas-Reebok trying to go head-to-head against these rivals would be quite expensive from the standpoint of establishing a credible and potent brand image and brand reputation.

(Click to select)

Yes

No

f. The competitive pressures associated with the threat of additional entry into the performance athletic apparel marketplace is relatively strong for brand new competitors.

(Click to select)

Yes

No

g. The competitive pressures associated with the threat of additional entry into the performance athletic apparel marketplace is strong in terms of the existing competitors (particularly Nike, Under Armour, and adidas-Reebok) entering new product segments and new geographic areas where they currently do not have a market presence.

(Click to select)

Yes

No