3e. What factors are acting to intensify/weaken the bargaining power of buyers in theperformance athletic apparel industry?

Select "yes" for those factors below that are acting to intensify/weaken the bargaining power and leverage of customers, and choose "no" for those factors that are not.

a. Retailers of performance athletic apparel have some freedom to decide which brands they want to stock in their stores and also which specific apparel items within a branded product line to stock.

(Click to select)

Yes

No

b. Retailers have the freedom to determine which brands to display in which space on their floors, this decision enhances the bargaining power of retailers.

(Click to select)

Yes

No

c. It is rather expensive for retailers of performance sports apparel to switch a portion of their purchases from one brand to another.

(Click to select)

Yes

No

d. Some retailers of performance sports apparel have bargaining power and leverage because they buy in large quantities, this enables them to gain concessions regarding prices or other terms and conditions they consider important.

(Click to select)

Yes

No

e. The vast majority of retailers of performance athletic apparel pose a credible threat to integrate backward into the design, manufacture, and marketing of performance sports apparel and compete against Under Armour, Nike, and adidas-Reebok with their own private-label brands.

(Click to select)

Yes

No

f. Retailers are aware that growing numbers of individuals who buy performance athletic apparel are less concerned about price, and more concerned about quality, styling, and performance features, this factor weakens the bargaining power of the buyer.

(Click to select)

Yes

No

g. Buyer bargaining power tends to be strong for large chain retailers who buy performance sports apparel directly from Under Armour, Nike, and adidas-Reebok to sell in their retail locations.

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Yes

No

h. Buyer bargaining power tends to be weak to nonexistent for individuals who shop at the retail stores/outlets operated by Under Armour, Nike, and adidas-Reebok.

(Click to select)

Yes

No

i. Prominent sports teams also exert buyer bargaining power over this industry, because they are small in number, their power is weak.

(Click to select)

Yes

No