3.Outline how you think Branson and Gou demonstrate either transactional or transformational leadership approaches? Provide examples in your answer. Which leadership style is better for workers and/or the organisation? Answer with reference to both Branson and Gou's workplaces.

4.Discuss how you believe the leadership styles of both Branson and Gou could impact on worker's motivation, from either a positive or negative perspective.Consider the theories of motivation we have covered to provide a justification for your answer. For example, you may apply Herzberg theory or Maslow theory or another theory of your choice as to how the leadership style motivates workers.

You must have 4 references (across the two answers, suggestaround 2 per question in each answer. Put reference list at end of assignment.