3-Please refer to the Amazon. Apple, Facebook and Google case for this question. Exploring the data on digital cameras from page 2 showing the assortment of SKUs offered at different stores. Why does Amazon offer over 8000 digital cameras? Why not just carry the top preforming 20%?

4-. Please refer to the BBVA case[Exhibit,7,on,Page,12,andExhibit,10,on,Page,15,etc.)to answer the following question about Budget Allocation among Display Ad Networks. If the Cost per Application (CPA) fur Datran is $238, the highest among all the ad networks, why is BBVA spending any money on this network? In other words, shouldn't the bank spend all its money on the lowest CPA network? Please support your answer with some simple analysis.

5-Please refer to the BBVA case to 1.list the various steps in the online acquisition process: and 2.make two recommendations on how bank can improve this process?