Question
3)Provide examples of: a) 2 secondary data sources for market research relevant for e-commerce retailer examining requirements of buyers. b) 5 relevant motivates variables which
3)Provide examples of:
a) 2 secondary data sources for market research relevant for e-commerce retailer examining requirements of buyers.
b) 5 relevant motivates variables which should be used by the e-commerce retailers to find out what motivates buyers to buy products online.
c) data collection methods which should be used to collect data for these variables mentioned above:
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
