3.Which is NOT true of exploratory research?

	a.	it is best followed up with descriptive and/or causal research
	b.	it may be comprised of open-ended questions on surveys
	c.	it can be used to shape the design of surveys
	d.	it is often sufficient for a manager's marketplace decisions
	e.	it may be comprised of focus groups or interviews

4. Which of the following is NOT a way that marketing research provides value?

	a.	It can be used to refine prior estimates of the likelihood an event will occur.
	b.	It can help quantify the consequences of planned marketing actions.
	c.	It can tell managers the exact decision(s) they should make with absolute certainty.
	d.	It can make the user better off than they would be without the information it gathers.

5. Consider this hypothetical survey question: What is the most popular cereal in Canada and the United States? What is the problem with this question?

	a.	It is a loaded question.
	b.	It is a reflective question.
	c.	It is a leading question.
	d.	It is a double-barreled question.
	e.	There is no problem with this question.

6. A sampling frame is _______________.

	a.	perfect for family photos.
	b.	a definition of the target population.
	c.	a list of elements from which the actual sample will be drawn.
	d.	the scope of sampling one plans to do.