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4 (0.4 points) For a target market using an outlet first, brand second decision sequence, a manufacturer should: 1) develop point-of-purchase displays. 2) use more
4 (0.4 points) For a target market using an outlet first, brand second decision sequence, a manufacturer should: 1) develop point-of-purchase displays. 2) use more exclusive distribution. 3) implement programs targeted at retail sales personnel. 4) develop point-of-purchase displays and implement programs targeted at retail sales personnel
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Design And Maintenance Of Accounting Manuals
Authors: Harry L. Brown
3rd Edition
0471253685, 978-0471253686
