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4 2 BELOW a wheat vodka made by a small distillery in New Zealand has captured a share of the prestige segment of the market,
BELOWa wheat vodka made by a small distillery in New Zealandhas captured a share of the prestige segment of the market, especially hotels such as the Ritz in London and El Bulli in Spain. Identify the strategy used by the firm.
prospector strategy
differentiated defender strategy
lowcost defender strategy
reactor strategy
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