$43$:$27$

MKT$425-$ MID$-$TERM TEST $-($BA$2702$B $(20242$I$)$

Hi$,$ NOR ELLIA NATASHA. When you submit this form, the owner will see your name and email address.

$1.$To identify cause$-$and$-$effect relationships between two $($or more$)$ things, a marketer is likely to use which type of research?

$(1$ Point$)$

causal research

descriptive research

exploratory research

predictive technique

$2.$Items such as paper towels or sugar that are purchased for use by a family are considered as $\_\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

utilities

industrial goods

consumer goods

value propositions

$3.$Raw, unorganized facts that need to be processed are called $\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

data

samples

insight

information

$4.$In a$($n$)\_\_\_\_\_\_\_\_\_$ structure, there are many small sellers, each offering similar products, and each unable to have a significant impact on the quality, price, or supply of a product.

$(1$ Point$)$

oligopoly

monopoly

natural competition

perfect competition

$5.$The most commonly used measure of a country's economic health is the country's $\_\_\_\_\_\_.$

$(1$ Point$)$

foreign exchange rate

gross national product

gross domestic product

purchasing power parity

$6.$A $\_\_\_\_\_\_\_\_\_$ is one where businesses sell goods and services to customers for personal use or consumption.

$(1$ Point$)$

business market

consumer market

reseller market

government market

$7.$According to the product$-$growth market matrix, a strategy that seek to increase sales of existing products to existing markets is called as $\_\_\_\_\_\_\_\_\_\_\_$ strategy.

$(1$ Point$)$

diversification

market development

market penetration

product development

$8.$A$($n$)$ is an internal corporate communication network that uses Internet technology to link company departments, employees, and databases.

$(1$ Point$)$

internet

intranet

extranet

social network

$9.$The three levels of business planning are $\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

portfolio, strategic, and functional

operational, functional, and tactical

strategic, functional, and operational

managerial, operational, and promotional

$10.$Which of the following is NOT an internal influence on consumer decision making?

$(1$ Point$)$

time

learning

lifestyle

perception

$11.$The first step in the market research process is to $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

collect the data

define research problem

design the sample

analyze and interpret data

$12.\_\_\_\_\_\_\_\_\_\_$ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.

$(1$ Point$)$

Green marketing

A sales orientation

Value proposition

The societal marketing concept

$13.$Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

customs

social norms

cultural values

cultural dimensions

$14.$The greater the $\_\_\_\_\_\_\_\_\_$ of a purchase, the higher the consumer's level of involvement will be$.$

$(1$ Point$)$

targeting

heuristics

perceive risk

psychographics

$15.$Analysis of a firm's internal environment identifies the firm's $\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

strengths and threats

weaknesses and threats

opportunities and threats

strengths and weaknesses

$16.\_\_\_\_\_\_\_\_\_$ are intangible products that we pay for and use but never own.

$(1$ Point$)$

Products

Services

Consumer goods

E$-$commerce products

$17.$The CEO, president, and top executive officers are responsible for $\_\_\_\_\_\_\_$ in the strategic plan.

$(1$ Point$)$

designing campaigns

defining the firms purpose

determining employees benefits

developing the details of pricing strategy

$18.$The overall rank of people in a society according the value assigned to factors such income level, education, and occupation, is known as $\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

subculture

mass class

social class

microculture

$19.$According to the BCG growth$-$market share matrix, $\_\_\_\_\_\_\_\_$ are strategic business units with products that have low market shares in fast$-$growth markets.

$(1$ Point$)$

stars

cash cows

dogs

question marks

$20.$Which of the following is NOT one of the steps in market planning?

$(1$ Point$)$

Set marketing objectives

Develop marketing strategies

Implement and control the marketing plan

Define and communicate the mission and values

$21.$X is a form of licensing involving the right to adapt an entire system of doing business. What is X$?$

$(1$ Point$)$

Importing

Franchising

Exporting

Joint venture

$22.$The seller is "the only game in town" and feels little pressure to keep prices low or to produce quality goods or services in a$($n$)\_\_\_\_\_\_\_\_\_$ structure.

$(1$ Point$)$

oligopoly

natural competition

monopoly

perfect competition

$23.\_\_\_\_\_\_\_\_\_$ is the basic values, beliefs, customs, and a tastes a group of people produces or practices.

$(1$ Point$)$

culture

subculture

microcultures

multicultural

$24.$Which of the following is a true statement about the four Ps of the marketing mix?

$(1$ Point$)$

Price is always the most important of the four Ps

Place is typically the least important of the four Ps

The four Ps have little effect on a product's market position

A decision about one of the Ps affects every other marketing$-$mix decision

$25.$To establish UiTM as a Globally Renowned University of Science, Technology, Humanities and Entrepreneurship. This is an example of UiTM $\_\_\_\_\_\_\_\_\_\_$ statement.

$(1$ Point$)$

value

mission

vision

objectives

$26.\_\_\_\_\_\_\_$ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness.

$(1$ Point$)$

Market research

Market intelligence

Marketing management

Competitive intelligence

$27.$Which of the following is part of the product element of the marketing mix?

$(1$ Point$)$

the packaging

a store coupon

a quality discount

publicity releases

$28.$Which of the following is an example of a transaction that might occur in business$-$to$-$ business marketing?

$(1$ Point$)$

The amateur gardener buys a new wheelbarrow.

David buys a new razor on his way home from work.

The professional chef bakes a birthday cake for her son.

The retail outlet buys athletic shoes to sell in its store.

$29.$A consumer who is armed with information and is narrowing down his choices by comparing the pros and cons of each remaining option is in the $\_\_\_\_\_\_\_$ step of the consumer decision$-$ making process.

$(1$ Point$)$

product choice

information search

post$-$purchase decision

evaluation of alternatives

$30.$Which of the following is NOT a type of need according to the Abraham Maslows Hierarchy of Needs Model?

$(1$ Point$)$

safety needs

esteem$/$ego needs

psychological needs

self$-$actualization needs

$31.$Which of the following is NOT an example of exploratory research?

$(1$ Point$)$

case studies

focus groups

in depth interview

unobtrusive measures

$32.$One way marketers identify consumers' lifestyles is to use AIO, which describes people in terms of $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

abilities, income, and opinions

abilities, interests, and opinions

activities, interests, and opinions

activities, interests, and organizations

$33.$A consumer purchase decision made with a great deal of consumer effort and involvement is a type of $\_\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

limited decision making

habitual decision making

extensive decision making

compensatory decision making

$34.$A firm's internal business environment does NOT include its $\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

products

customers

employees

technologies

$35.$Which of the following occurs when prices and the cost of living rise while money loses its purchasing power?

$(1$ Point$)$

inflation

deflation

recovery

prosperity

$36.$Which of the following is general information collected by specialized firms on a regular basis and then sold to other firms?

$(1$ Point$)$

custom research

perceptual tracking

syndicated research

competitive research

$37.$A $\_\_\_\_\_\_\_\_$ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.

$(1$ Point$)$

need

want

demand

benefit

$38.$A $\_\_\_\_\_\_\_\_\_$ orientation emphasizes the most efficient ways to manufacture and distribute products.

$(1$ Point$)$

selling

customer

promotion

production

$39.$A firm's sales records including back$-$orders, out of stock items, and customer buying history are examples of $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

market research

acquired databases

internal company data

marketing intelligence

$40.$Many Malaysians believe that Malaysian nasi lemak is better than what is produced in Indonesia. This is an example of consumer $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

expropriation

ethnocentrism

domestication

nationalization

$41.$Which of the following is NOT considered part of the firm's sociocultural environment?

$(1$ Point$)$

ethnocentrism

social norms

demographics

human right issues