$46.$ What is the term for a marketing strategy that aims to increase customer loyalty and retention through rewards and incentives?

a$)$ Relationship marketing

b$)$ Content marketing

c$)$ Viral marketing

d$)$ Experiential marketing

$47.$ Which type of decision$-$making process involves a group of individuals working together to solve a problem or make a decision?

a$)$ Consensus decision$-$making

b$)$ Autocratic decision$-$making

c$)$ Individual decision$-$making

d$)$ Hierarchical decision$-$making

$48.$ What is the term for a financial metric that measures a company's ability to pay its short$-$term debts with its liquid assets?

a$)$ Debt$-$to$-$equity ratio

b$)$ Current ratio

c$)$ Return on investment

d$)$ Price$-$earnings ratio

$49.$ Which type of marketing strategy involves creating and sharing valuable content to attract and engage a target audience?

a$)$ Content marketing

b$)$ Influencer marketing

c$)$ Guerrilla marketing

d$)$ Viral marketing

$50.$ What is the term for a business strategy that aims to enter new markets with existing products or services?

a$)$ Market penetration

b$)$ Market development

c$)$ Product development

d$)$ Diversification