4. A channel of distribution is the part of the supply chain that focuses on getting the product to the ultimate consumers. Over the past 10 years, retailers have seen a shift from brick and mortar to online buying of goods by consumers. As a result, more than 7000 retailers have closed up physical shops this year. Please see some advantages and disadvantages of online versus on ground shopping. If you are hired to slow and increase the number of on ground stores, what would be your strategy from a marketing and distribution strategy?