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4. A product's promotional mix often includes outbound and inbound marketing communications activities. a. Define outbound marketing communications and identify three associated tactics. (5 marks)

4. A product's promotional mix often includes outbound and inbound marketing communications activities. a. Define outbound marketing communications and identify three associated tactics. (5 marks) b. Define inbound marketing communications and identify three associated tactics. (5 marks) I ANSWER (10 marks)

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