4 A research firm was asked to explore which global biofuel companies would be interested in foreign direct investment in the south of France. The customer, a French government entity, was looking for a long list of potential companies that might be interested in relocating to the area. The research firm delivered the list of companies but also provided an Excel tool that would help the company in the future to analyze potential clients using weighted criteria. The tool could be easily manipulated and used for other industries as well. Why was the Excel spreadsheet beneficial for the customer, perhaps more so than the actual list of companies? Having the Excel spreadsheet developed in English will help the office learn and adapt to working with businesses whose primary language is English. The Excel spreadsheet will make it possible for the government office to connect more readily with companies interested in relocating to their area. Being able to manipulate the Excel spreadsheet to varying criteria will help the government office analyze new data as it comes available and adapt to changing needs. Using the Excel spreadsheet to analyze the companies that were recommended by the research firm will enable the government determine if the work that was done was worthwhile. 5 On a hike near a river, a family noted a tremendous amount of litter. Disturbed by the trash, the family returned the next day with garbage bags and started cleaning up the site. However, as they explored other areas, they noticed that littering was common throughout their city, so they turned their litter patrol into a regular family activity, took pictures and videos of their work, and challenged other people on social media to help. Others joined them in their litter cleanup. Soon, their work was brought to the attention of the local chamber of commerce, and the family was asked to talk about their efforts at the next chamber meeting. Rather than just talking about what they did, the father created a video presentation for the meeting. Chamber members were very impressed by the presentation and voted to help the family with a donation for their anti-litter campaign. Which of the following statements best explains why the video presentation was more impactful than a speech? The video presentation allowed the audience to talk more easily with the family. The video presentation engaged the audience more quickly and effectively. The video presentation highlighted the important role that technology played in the project. The video presentation made it less likely that they would face opposition to their efforts. 6 A protestor took a video of a bulldozer being used to clean up a homeless encampment on a city street. The video showed tents and belongings being scraped up and dumped while several elderly homeless people stood by helplessly. The protestor posted the video to her social media and found the video elicited far more comments and shares than any of her previous written posts in defense of the homeless population. How is the protestor's adaptation, using video rather than written posts, an example of more effective communication? The video demonstrated to the protestor's social media contacts how passionate she was about helping the homeless people in her community. The use of video to portray the plight of the homeless population allowed the protestor to target officials she wanted to contact. Using video to tell the story was more effective because it is a tool that immediately grabs people's attention. Posting a video instead of using text allowed the protestor to take time to formulate a response to those who were displacing the homeless people