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The video you$$ve just watched showed Wendy$$s tweeting back at fans who had tweeted at the company in humorous ways. The brand has been engaging in this type of conversation with Twitter users for several years now. Imagine that Wendy$$s wanted to collect all of the information about consumers$$ responses to its tweets, whether positive or negative in order to assess how the conversations were evolving over time. What could Wendy's use to do this?

Multiple Choice

a social listening tool

cookies

HTML

behavioral targeting

a landing page