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4 Abrakebabra is Irelands premier fast food chain. It has grown through franchising, but in the early days it struggled to get the franchising arrangements

4 Abrakebabra is Irelands premier fast food chain. It has grown through franchising, but in the early days it struggled to get the franchising arrangements correct. Can you ascertain why? How international could this business be?

2. What are the essential differences between an export, an international and a global organization?

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