Question
1. Find two businesses that have grown internationally through franchising, one a product business and the other a service business. Compare and contrast their development.
1. Find two businesses that have grown internationally through franchising, one a product business and the other a service business. Compare and contrast their development. To what extent are they similar and to what extent different?
2. Do the causes discussed in this chapter provide an adequate explanation for any corporate failure with which you are familiar?
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
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