4

Anomaly's case study for Budweiser appears edgy and modern, with a design that playfully pushes the text to the right as it showcases pictures of social media influencers wearing a campaign-related t-shirt. Both the top and the bottom of the page are eye-catching, and the text itself is simple and straightforward. Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing.

98 Which of the following is NOT an objective of discounts?

99. 3/10 net 30 is an example of which of the following?

100. A company is providing warehousing facility to its channel members. The company is

using which of the following?

101. To attract customers into stores, the store advertises its milk at a price less than cost, hoping

that customers will purchase other groceries as well. Milk is acting as which of the

following?

102. Many companies try to set a price that will maximize current profit. This strategy assumes

that company has knowledge of its:

103. Which one of the following 4Ps of marketing mix involves in decisions regarding list

prices, discounts, allowances and payment periods or credit terms?

104. Identify the stage of product life cycle in which sales are at peak.

105. Which of the followings are considered defensive in nature?

106. Standard Cable cut back advertising expenditures to minimum level and reduced the

number of channel members for its industrial cable product. These actions are indicative of

a product in which of the following stage of its life cycle?

107. Highest percentage of ideas for new products originates with/from which of the following

sources?