4. As T. C. Resort Properties seeks to improve its customer service, the company faces new competition from SunLow Resorts. SunLow has recently opened resort hotels on the islands where T. C. Resort Properties has its five hotels. SunLow is currently advertising that a random survey of 300 customers revealed that about 60% of the customers preferred its Concierge Class travel reward program over the T. C. Resorts TCRewards Plus program. Open and review ConciergeClass.pdf, an electronic brochure that describes the Concierge Class program and compares it to the T. C. Resorts program.

b. What analyses of the survey data would lead to a more favorable impression about T. C. Resort Properties?

c. Perform one of the analyses identified in your answer to step 2.

Times Spedial Edition SunLow Introduces Concierge Class Travel Rewards SunLow Resorts has introduced its new Inside this Issue SunLow Concierge Class business travel reward program. Introduces Travel Rewards Customers Class in Recent class SunLow's Concierge Class is the only business travel reward program that allows you to upgrade your accommodations from the very first day of use! Available for a slight service 2 Prefer Concierge Study 2 Presidents fee, Concierge Class membership entitles you Corner to exclusive guest rooms and common areas. With Concierge Class, you can enjoy the luxury Limited Time of free in-room dining, high-definition satellite Offers TV and high-speed Internet access. Best of all. you have your own personal Concierge on call at all times Times Spedial Edition SunLow Introduces Concierge Class Travel Rewards SunLow Resorts has introduced its new Inside this Issue SunLow Concierge Class business travel reward program. Introduces Travel Rewards Customers Class in Recent class SunLow's Concierge Class is the only business travel reward program that allows you to upgrade your accommodations from the very first day of use! Available for a slight service 2 Prefer Concierge Study 2 Presidents fee, Concierge Class membership entitles you Corner to exclusive guest rooms and common areas. With Concierge Class, you can enjoy the luxury Limited Time of free in-room dining, high-definition satellite Offers TV and high-speed Internet access. Best of all. you have your own personal Concierge on call at all times