4. Assessment Details You will select a technology company operating in the IT industry (e.g., Google, Apple, Microsoft, Cisco, Amazon, Samsung, Intel, Facebook, Tesla etc.) and conduct a detailed case study analysis. You will Evaluate the company's strategic positioning, core competencies, and dominant designs driving innovation in the IT market. Assess the company's internal and external environment using Porter's Five Forces framework, identifying key factors influencing its competitive dynamics and innovation strategies. Analyze case studies of collaborative innovation initiatives undertaken by the selected company, evaluating the benefits, challenges, and outcomes of each collaboration model. Discuss the potential impact of latest trends and opportunities in IT industry (e.g. AI, IoT, Blockchain etc.) on the selected company's innovation strategies, market positioning, and competitive advantage