4. Assume that a consumer will wait to purchase a particular $4,500 camera (of a specific model) on Cyber Monday in 2020, though she has been hoping to buy the camera for a long time.What does this story suggestas to (1) the overall value of digital marketing to all company' general selling efforts and (2), assuming that the consumer will indeed purchase the exact camera on Cyber Monday in 2020, the role of the company's upcoming digital marketing campaign in completing this specific sale to the consumer? (15 points)