4. Assume that a consumer will wait to purchase a particular $4,500 camera (of a specific model) on Cyber Monday in 2019. though she has been hoping to buy the camera a for long time. What does this story suggest as to (1) the overall value of digital marketing to all company' general selling efforts and (2), assuming that the consumer will indeed purchase the exact camera on Cyber Monday in 2019. the role of the company's upcoming digital marketing campaign in getting this specific sale to the consumer for this particular company? (15 points) Your