4 Assume the firm's dividend payment is $1.35, and that the required rate of return for the firm's industry is 5.0%. What is the market value of firm's shares under the Dividend Discount Model? Assume this year's dividend has been paid already, and that the amount of dividend will not grow (i.e. g = 0), $27.00 $26.00 $38.40 $50,00