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4) AUDI Microtargeting: what could have been indicators used in the AUDI microtargeting service? Reduce marketing Instagram ad expenditure by 10% and increase Instagram

4) AUDI Microtargeting: what could have been indicators used in the AUDI microtargeting service? Reduce marketing Instagram ad expenditure by 10% and increase Instagram ads-driven sales in the gen Z customer segment by 20% a) Ads sent to customers using the microtargeting service last month/(sales last month - sales this month) b) Increase in sales compared with last year c) Ads sent to customers using the microtargeting service/number of complaints about ads, say ads in any of our customer service channels. d) None, then give an example Why?

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