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4. Based on all of the information above: (a) If Miland raises the Price of EppiPencils (from $50 to $75), total revenues collected will (increase/

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4. Based on all of the information above: (a) If Miland raises the Price of EppiPencils (from $50 to $75), total revenues collected will (increase/ decrease). (b) If Miland lowers the Price of EppiPencils (from $50 to $40), total revenues collected will (increase/decrease)

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