4. Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team?

A. Top management and public relations staff view the function as management

B. Staff training, particularly holding graduate degrees

C. Extent to which the function is tied to the marketing bottom line

D. Overpromisingmaking commitments beyond what is reasonable

E. Overselling management on capabilities and expertise

5. Which one of the following is a major determinant of whether or not public relations practitioners will be part of an organizations decisionmaking coalition?

A. The practitioners individual characteristicsthe intangibles

B. The extent that the practitioner does researchscanning for planning

C. The appointment of new CEO or restructuringorganizational change

D. The views held by line managers and practitionersdominant coalition

E. All of the above

6. When public relations operates as part of organizational overhead and consists mainly of routine communication output and highly structured activities:

A. the focus is on Management by Objectives.

B. the function deals primarily with programmed decisions.

C. the emphasis is on nonprogrammed decisions.

D. the practitioner plays the problemsolving facilitator role.

E. the function has achieved line management status.